UID:
almahu_9948197873002882
Format:
1 online resource
ISBN:
9781118349199
,
1118349199
,
9781118349182
,
1118349180
,
9781118349205
,
1118349202
,
9781118349212
,
1118349210
,
1119993202
,
9781119993209
,
1283645025
,
9781283645027
,
6613957526
,
9786613957528
Content:
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.
Note:
Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
Additional Edition:
Print version: Kumar, V., 1957- Statistical methods in customer relationship management. Hoboken, N.J. : Wiley, 2012 ISBN 9780821395387
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118349212
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118349212
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118349212
