UID:
almahu_9949199840202882
Format:
XXV, 267 S. 5 Abb.
,
online resource.
Edition:
1st ed. 2000.
ISBN:
9783322992994
Series Statement:
Gabler Edition Wissenschaft
Content:
Uncertainty is the greatest risk management faces, but it also provides enormous opportunities for value creation. Basing strategic decisions on theoretically rigorous analysis is therefore vital to long-term corporate success in an uncertain and changing marketplace. The real option approach is the tool to integrate the values of flexibility and uncertainty into capital budgeting. Jürgen Müller applies the real option approach to service industries, in this case to retail banking; he provides empirical support for the approach and simplifies the applicability of real option concepts in corporate practice. Based on a case study of the Polish retail banking market, the author develops and illustrates a simplified approach to real option valuation based on the binomial option pricing model.
In:
Springer Nature eBook
Additional Edition:
Printed edition: ISBN 9783824471386
Language:
German
DOI:
10.1007/978-3-322-99299-4
URL:
https://doi.org/10.1007/978-3-322-99299-4
