UID:
almahu_9949385731402882
Format:
1 online resource (xvi, 207 pages) :
,
illustrations
ISBN:
9781003186182
,
1003186181
,
9781000606560
,
1000606562
,
9781000606584
,
1000606589
Content:
"This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product. Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project. In this book, you will learn how to: Distinguish between a "great idea" and a "marketable idea." Condense your concept into an effective "elevator pitch." Build a basic business plan. Create a marketing strategy, be it traditional, digital, or both. Establish a personal brand and portfolio that will grab the right attention. And more! This book will be of great help to the student, independent filmmaker, and content creator looking to understand the process of getting their work produced, distributed, and marketed"--
Note:
A Focal Press book
,
The idea -- Story development -- The pitch -- Finding the money -- The production process -- Legal -- Marketing your content -- Getting started.
Additional Edition:
Print version: Richie, Joseph. Introduction to media production and marketing New York, NY : Routledge, 2022 ISBN 9781032029962
Language:
English
Keywords:
Electronic books.
DOI:
10.4324/9781003186182
URL:
https://www.taylorfrancis.com/books/9781003186182
