UID:
almahu_9949385830002882
Format:
1 online resource
ISBN:
9781000635355
,
100063535X
,
9781003276012
,
1003276016
,
9781000635379
,
1000635376
Content:
Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.
Additional Edition:
Print version: ISBN 1032231556
Additional Edition:
ISBN 9781032231556
Additional Edition:
ISBN 1032231564
Additional Edition:
ISBN 9781032231563
Language:
English
Keywords:
Electronic books.
DOI:
10.4324/9781003276012
URL:
https://www.taylorfrancis.com/books/9781003276012
