UID:
almahu_9949386091602882
Format:
1 online resource (xii, 146 pages)
ISBN:
9781315203515
,
1315203510
,
9781351788236
,
135178823X
,
9781351788250
,
1351788256
,
9781351788243
,
1351788248
Series Statement:
Routledge new directions in PR & communication research
Content:
"Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinctions between popular and promotional culture open up invisible opportunities for public relations to commodify and popularize our social, everyday practices while simultaneously normalizing celebrity and entertainment cultures"--
Note:
Acknowledgments -- 1. Popularity, popular culture and public relations / Judy Motion, Kate Fitch -- 2. Public relations in our everyday lives / Judy Motion -- 3. Trending ... fortune tellers, dream weavers and charlatans / Judy Motion -- 4. Undead PR: theorising public relations and popular culture / Kate Fitch -- 5. 'The PR girl': gender and embodiment in public relations / Kate Fitch -- 6. Fashionable ephemera, political dressing and things that matter / Judy Motion -- 7. Public relations, race and reconciliation / Kate Fitch -- 8. Environmental protest songs and justice perspectives / Judy Motion -- 9. Cassolada: communication, protest and the 2017 Catalan Indy Ref / Kate Fitch -- 10. Critical reflections / Kate Fitch, Judy Motion -- Index.
Additional Edition:
Print version: Fitch, Kate. Popular culture and social change. New York : Routledge, 2020 ISBN 9781138702806
Language:
English
URL:
https://www.taylorfrancis.com/books/9781315203515
