Format:
1 Online-Ressource (ix, 222 Seiten)
ISBN:
9781683180173
Series Statement:
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Content:
"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"--
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-68318-012-8
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1-68318-012-7
Language:
English
DOI:
10.4018/978-1-68318-012-8
URL:
Volltext
(URL des Erstveröffentlichers)