UID:
almafu_9959237317102883
Format:
1 online resource (349 p.)
ISBN:
1-283-83545-2
,
0-8263-4456-9
Content:
"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
Note:
Description based upon print version of record.
,
Personalized progress: the production and marketing of the machine-rolled cigarette -- Selling in the city: the growth of popular advertising -- Capital investments: Porfirian department stores and the evolution of Mexico City retailing -- Modernizing capital: constant innovation and the expression of progress -- An all-consuming passion: desire, department stores, and the modernization of crime -- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery -- Conclusion.
,
English
Additional Edition:
ISBN 0-8263-4454-2
Language:
English
