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Online Resource

Bruhn, Manfred 1949-

Wiesbaden :Springer Gabler,

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UID:

edocfu_BV040254964

Format: 1 Online-Ressource (IX, 512 S.) : , graph. Darst.

ISBN: 978-3-8349-4000-1 , 978-3-8349-4001-8

Series Statement: Forum Dienstleistungsmanagement

Language: German

Subjects: Economics

RVK:

QP 620

Keywords: Kundenmanagement ; Erlebnismarketing ; Erlebniskauf ; Aufsatzsammlung

DOI: 10.1007/978-3-8349-4001-8

URL: Volltext

Author information: Bruhn, Manfred 1949-

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