Format:
1 online resource (329 pages)
ISBN:
9780812203851
Content:
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Content:
Cover -- Contents -- Introduction -- 1. The Rise of Black Consumer Marketing -- 2. The Jackie Robinsons of Advertising and Selling -- 3. Civil Rights and the Advertising Industry -- 4. Affirmative Action and the Search for White Collars -- 5. The Golden Age -- Epilogue -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z -- Acknowledgments.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9780812220605
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780812220605
Language:
English
URL:
Volltext
(lizenzpflichtig)
