Format:
1 online resource (viii, 202 pages)
ISBN:
9781315726151
,
9781317536116
,
9781317536123
Series Statement:
Routledge studies in the history of marketing 2
Content:
1. Separate, distinct, both sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820 -- 2. The regular book market explodes, 1820-1843 -- 3. Engines of growth : dynamic and entrepreneurial marketing, 1820-1843 -- 4. The mass book market, 1820-1870 -- 5. The decline and recovery of the regular trade, 1843-1866 -- 6. The book market of the regular trade at mid-century, 1843-1866 -- 7. Good times, 1867-1888 : the middle and upper class book market after mid-century -- 8. The mass book market explodes, 1870-1890.
Additional Edition:
ISBN 9781138848221
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781138848221
Additional Edition:
Erscheint auch als Druck-Ausgabe Fullerton, Ronald A. The foundations of marketing practice London : Routledge, Taylor & Francis Group, 2016 ISBN 1138848220
Additional Edition:
ISBN 9781138848221
Language:
English
Subjects:
Economics
Keywords:
Deutschland
;
Buchhandel
;
Marketing
;
Geschichte 1815-1890
;
Deutschland
;
Buchhandel
;
Marketing
;
Geschichte 1815-1890
DOI:
10.4324/9781315726151
Author information:
Fullerton, Ronald A.
