Format:
1 online resource (x, 197 pages)
ISBN:
9780203114667
,
9781136291845
,
9781136291791
,
9781136291838
Series Statement:
Routledge sports marketing
Content:
1. The great variety of sport brands -- 2. The tangible influence of sport brands -- 3. The intangible influence of sport brands -- 4. Subcultures, communities and sport brands -- 5. The economic and social value of sport brands -- 6. Sport brands' growth strategies -- 7. Sport brands' threats.
Note:
Includes bibliographical references (pages [180]-189) and index
Additional Edition:
ISBN 9780415532846
Additional Edition:
ISBN 9780415532853
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415532846
Language:
English
DOI:
10.4324/9780203114667