Format:
1 Online-Ressource (xi, 381 Seiten)
,
Diagramme, Illustrationen
Edition:
Second edition
ISBN:
9781136530821
,
9781849776622
Content:
chapter Introduction -- chapter 1 How to Begin -- chapter 2 Communicating with Humans -- chapter 3 Motivational Values -- chapter 4 Campaign Research and Development -- chapter 5 Campaign Plans -- chapter 6 Organizing Campaign Communications -- chapter 7 Constructing Campaign Propositions -- chapter 8 Working with News Media -- chapter 9 Keeping a Campaign Going -- chapter 10 Old Media, New Media -- chapter 11 To Do and Not To Do -- chapter 12 The Bigger Picture.
Note:
Literaturverzeichnis: Seite 331-358
Additional Edition:
ISBN 9781849711937
Additional Edition:
ISBN 9781849711142
Additional Edition:
Erscheint auch als Druck-Ausgabe Rose, Chris How to win campaigns Abingdon : Earthscan, 2010 ISBN 9781849711142
Additional Edition:
ISBN 1849711933
Additional Edition:
ISBN 9781849711937
Additional Edition:
ISBN 1849711143
Language:
English
