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Brand Management (2022)

Pollák, František [HerausgeberIn] ; Markovič, Peter [HerausgeberIn]

[Erscheinungsort nicht ermittelbar] : IntechOpen

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UID:

gbv_1841153214

Format: 1 Online-Ressource (100 p.)

ISBN: 9781803560007 , 9781803559995 , 9781803560014

Content: Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and “living” the brand

Note: English

Language: Undetermined

URL: kostenfrei

Author information: Markovič, Peter

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