Format:
XX, 153 S.
,
graph. Darst.
ISBN:
9780415886482
Series Statement:
Routledge interpretive marketing research 15
Note:
Includes bibliographical references and index
,
Introduction -- Generational cohorts and the emergence of Generation Y -- Generation Y and society: values and defining moments -- Generation Y and the market environment -- Generation Y and the social environment -- Generation Y as consumers and coworkers.
Additional Edition:
Erscheint auch als Online-Ausgabe Parment, Anders, 1972 - Generation Y in consumer and labour markets New York : Routledge,, 2012 ISBN 9780203803073
Additional Edition:
ISBN 9781136631184
Additional Edition:
ISBN 9781136631221
Additional Edition:
ISBN 9781136631238
Language:
English
Subjects:
Economics
Keywords:
Generation
;
Jahrgang
;
Arbeitsmarkt
;
Soziale Situation
;
Geschichte 1981-1990
Author information:
Parment, Anders 1972-
