Format:
Online Ressource (XXIV, 166, CLXVII - CCLXIII S.)
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graph. Darst
Edition:
Online-Ausg. 2011 Electronic reproduction; Available via World Wide Web
ISBN:
3836662833
Series Statement:
Diplomica
Content:
When at the turn of the 1980, the face of the political world was largely remodelled with the vanishment of classical East and West blocs, the economical wasteland created by the failed socialist planned economic system constituted a fascinating research pasture for economists of all disciplines - especially macroeconomists and specialists for economic politics. At universities, new faculties for transformation studies were created. Authors like Rodrick elucidated the reasons for the acute period of the COMECON alliance in form of teh Soviet trade shock, de Melo, van den Mortel a.o. discussed reasons for discrepancy of initial condions, Aghion Blanchard about the speed of transition, just like Wyplosz, Fischer Sahayestablished a balance sheet after a decade of transition. However, the preponderant part authorship dedicated to the fate and future of Central and Eastern European countries left apart a force of influence which disciplines of business adminitration have discovered for disciplines like management and staff motivation: culture. The author of the present study did extended research for working papers a.o. which may provide hints for characteristics of development visible in two exemplaric states, out of which one used to be part fo the soviet Union (Ukraine), the other a satellite "brother country" (POland), which lie below the surface of economic behaviour and performance. The result of this quest was y and large that there indeed do exist works which deal with the selected econo-political aspects; however, most authors refer to the five dimensions of national culture presented by Hofstede, which in the author`s opinion oversimplify the complex and difficultly obervable domain fo culture, sometimes even is entangled in contradictions like with the high masculinity/femininity index for Italy. This is why the author rather oriented by the need-belief-value-attitude continuum described by Culatta and thus developped his chapters on EU accession, advertisng creation and response as well as push and pull factors for business ownership and SME landscape departing from an own digest of cultural models by Trompenaars, Hall, Merk, throsby et. al., proceeding via approaches showing ellements of the N-B-V-A vchain more detailedly - e.g. Schwartz`s ten basic human values or Nussbaum`s capability theory- and applying those components to concrete manifestaions in the oberved countries, e.g. Dyczewski`'s compilation of Polish national values and Ray`s Ukrainian static and dynamic worldviews. Results of this study are in short that an economy`s national culture should not be left apart when it is about economic and political development and that for two of the three topics treated - national and European identity as well as entrepreneurship - huge diversions between Poland and Ukraine were stated (strong idea of Polishdom and Poland`s reserved place in the EU vs. Ukrainian roots blurred a.o. by Russian, German and Communist influences; optimist Polish business owners, often supported by their faith in God vs. resignated entrepreneurs stuck in dirty business rules in Ukraine) whereas the assessment of advertising found about the same level of human needs suppressed before 1991 and satisfied afterwards. Apart of its function as graduation, this work`s reason for existence is to animate fellow-researchers to undertake primary research based on more inspiring and substantial theoretical beckgrounf than the Hofstedian model and to consider other facets of CEEC integration into the EU, e.g. microcultures like religion, residence status or communicative topics like negotiation style and reasons for failure.
Note:
Cover title
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Includes bibliographical references
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Zugl.: Freiberg, Techn. Univ Bergakad. Freiberg, MA-Thesis/Master, 2008
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European spirit, adaption to market economy and national identity in Poland and Ukraine; Acknowledgement:; Abstract; Résumé; Kurzzusammenfassung; Streszczenie; Table of content; Registry of tables; Index of figures; List of abbreviations:; Introduction; 1 The role of Poland and Ukraine in the Council for Mutual Economic Aid(CMEA) and their position during its breakdown; 2 Theoretical contemplations of the NC notion: literature review, discussion; 3 Integration of NC traits extracted from selected models
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4 Main features of Polish and Ukrainian national identity, its occurrence nowadays, bi-national comparison and role in the countries` process of European harmonisation5 Theoretical précis of the Basic Human Need subject, draft of respective consumers` need topology based upon of suitable advertising cases; 6 Polish and Ukrainian national values and their traceability incustoms of business ownership and the complexion of Small- and Medium-sized Enterprises; Conclusion; Annex; List of paper and report references; Directory of book-based sources; Registry of online sources
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Electronic reproduction; Available via World Wide Web
Additional Edition:
ISBN 3836612836
Additional Edition:
ISBN 9783836612838
Additional Edition:
ISBN 9783836662833
Additional Edition:
Erscheint auch als Druck-Ausgabe Reichhard, Matthias European spirit, adaption to market economy and national identity in Poland and Ukraine Hamburg : Diplomica Verl., 2008 ISBN 9783836662833
Language:
English
Subjects:
Economics
Keywords:
Polen
;
Sozioökonomischer Wandel
;
Wirtschaftsentwicklung
;
Europäische Integration
;
Ukraine
URL:
Volltext
(lizenzpflichtig)
Author information:
Reichhard, Matthias
