Format:
1 online resource (194 pages)
Edition:
1st ed.
ISBN:
9780761967194
,
9781412933650
Content:
`The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, London Offering a viable alternative to `functional' approaches to communication based around the metaphor of `webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication
Note:
Cover Page -- Title -- Copyright -- Contents -- Acknowledgement -- Introduction -- CHAPTER ONE Spinning Webs of Meaning: Language and Social Reality -- CHAPTER TWO A Semiological Approach to Meaning Making -- CHAPTER THREE Understanding Organizations Through Metaphor -- CHAPTER FOUR Understanding Organizations Through Stories and Narratives -- CHAPTER FIVE Understanding Organizations Through Discourse -- CHAPTER SIX Language, Culture, Meaning -- CHAPTER SEVEN Gender and Language -- CHAPTER EIGHT Leadership and Language -- CHAPTER NINE Meaning Making in the Electronic Age -- Conclusion -- References -- Index
Additional Edition:
Print version Tietze, Susanne Understanding Organizations Through Language London : SAGE Publications, Limited,c2003 ISBN 9780761967194
Language:
English
Keywords:
Electronic books
URL:
FULL
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