Format:
1 online resource (183 pages)
Edition:
1st ed.
ISBN:
9780805858518
,
9780203149492
Content:
In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice's history from its early beginnings up to its most recent advances
Note:
Cover -- Title Page -- Copyright -- Table of Contents -- ACKNOWLEDGMENTS -- INTRODUCTION: Audience Ratings in the Twenty-First Century:The Digitalization of Media Audiences -- PART I Analog -- 1 ESTABLISHING THE ANALOG CURRENCIES FOR NETWORK RADIO AUDIENCES -- 2 ESTABLISHING THE ANALOG CURRENCY FOR LOCAL RADIO AND TV AUDIENCES -- 3 ESTABLISHING THE ANALOG CURRENCY FOR NETWORK TV AUDIENCES -- PART II Digital -- 4 ESTABLISHING THE DIGITAL CURRENCY FOR LOCAL TV AUDIENCES -- 5 ESTABLISHING THE DIGITAL CURRENCY FOR LOCAL RADIO AUDIENCES -- 6 ESTABLISHING THE DIGITAL CURRENCY FOR INTERNET AUDIENCES -- 7 EXPLORING NEW DIGITAL CURRENCIES FOR TV, CABLE, AND INTERNET AUDIENCES -- CONCLUSION -- REFERENCES -- INDEX
Additional Edition:
Print version Buzzard, Karen Tracking the Audience Oxford : Taylor & Francis Group,c2012 ISBN 9780805858518
Language:
English
Keywords:
Electronic books
URL:
FULL
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