UID:
almafu_9959328820502883
Format:
1 online resource (236 pages) :
,
portraits
Edition:
Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011.
ISBN:
9781119209256
,
1119209250
,
9780470065648
,
0470065648
,
1282345532
,
9781282345539
Content:
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future.
Note:
Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
,
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Additional Edition:
Print version: Mazur, Laura. Conversations with marketing masters. Chichester ; Hoboken, NJ : John Wiley, ©2007 ISBN 9780470025918
Additional Edition:
ISBN 0470025913
Language:
English
Keywords:
Electronic books.
;
Interviews.
;
Electronic books.
;
Interviews.
;
Electronic books.
;
Interviews.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256
