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Book

Koppelmann, Udo 1939-2023

Stuttgart u.a. :Kohlhammer,

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Details

UID:

almafu_BV002304098

Format: 463 S.

Edition: 3., neubearb. Aufl.

ISBN: 3-17-010767-4

Note: 1. Aufl. u.d.T.: Koppelmann, Udo: Grundlagen des Produktmarketing

Language: German

Subjects: Economics , General works

RVK:

AP 17380

RVK:

QP 624

Keywords: Produktmarketing ; Produktgestaltung ; Marketing ; Produktmanagement ; Einführung

URL: Inhaltsverzeichnis

Author information: Koppelmann, Udo 1939-2023

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