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Book

Pförtsch, Waldemar A. 1951- ; Müller, Indrajanto 1974-

Berlin [u.a.] :Springer,

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UID:

almafu_BV021279249

Format: XXII, 204 S. : , Ill., graph. Darst.

ISBN: 3-540-30057-0 , 978-3-540-30057-1

Language: German

Subjects: Economics

RVK:

QP 624

Keywords: Markenname ; Markenpolitik ; Vorprodukt ; Markenpolitik ; Produktimage

URL: Verlagsinformation

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014600274&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Verlagsinformation

URL: Inhaltsverzeichnis

URL: Inhaltstext

URL: Cover

URL: Inhaltsverzeichnis

Author information: Pförtsch, Waldemar A. 1951-

Author information: Müller, Indrajanto 1974-

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