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Book

Churchill, Gilbert A. ; Iacobucci, Dawn

Fort Worth [u.a.] :Harcourt College Publ.,

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Details

UID:

almafu_BV026379992

Format: XXVI, 1006 S. : , graph. Darst.

Edition: 8. ed.

ISBN: 0-03-033101-3

Series Statement: The Harcourt series in marketing

Note: Auch im Verl. South-Western Thomson Learning, Mason, Ohio, erschienen

Language: English

Subjects: Economics

RVK:

QP 611

Keywords: Marketingforschung ; Marktforschung ; Marketing ; Methode ; Einführung ; Lehrbuch

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