Format:
216 S. :
,
Ill., graph. Darst. ;
,
24 cm.
Edition:
1. Aufl.
ISBN:
978-3-8349-1211-4
,
978-3-658-03763-5
Language:
German
Subjects:
Economics
,
General works
Keywords:
Werbekampagne
;
Kommunikations-Mix
;
Medien
;
Diversifikation
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017116001&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Author information:
Mahrdt, Niklas 1967-