Format:
IX, 310 S. :
,
Ill.
Edition:
3. ed.
ISBN:
978-0-470-40142-2
Note:
Includes bibliographical references and index
Language:
English
Subjects:
Economics
,
General works
Keywords:
Markenartikel
;
Marketing
;
Markenname
;
Werbung
;
Markenimage
;
Markenpolitik
;
Marke
;
Design
;
Marke
;
Industriedesign
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA