UID:
almahu_9947915109602882
Format:
1 online resource (xii, 271 p.) :
,
ill.
Edition:
2nd ed.
ISBN:
9781843765639 (e-book)
Content:
Economics of International Business sets out a new agenda for international business research. Mark Casson asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthesize information on a global basis. To co-ordinate the global system properly, entrepreneurs must co-operate through social networks of trust, as well as competing. Constructing a network of joint ventures, it is argued, is simply not enough.
Note:
pt. 1. Theoretical foundations -- pt. 2. The market-making firm -- pt. 3. Synthesis.
Additional Edition:
ISBN 1845421930 (pbk.)
Additional Edition:
ISBN 1858989108 (cased)
Additional Edition:
ISBN 9781858989105 (hardback)
Additional Edition:
ISBN 9781845421939 (pbk.)
Language:
English
Subjects:
Economics
Keywords:
Electronic books.
URL:
http://www.elgaronline.com/view/1858989108.xml
URL:
Volltext
(URL des Erstveröffentlichers)
