UID:
almahu_9948168572602882
Format:
1 online resource
Edition:
1st, New ed.
ISBN:
9783631754511
Series Statement:
Forschungsergebnisse der Wirtschaftsuniversität Wien 18
Content:
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations and service quality to mobile services, and identifies new trends in the mobile communication market. The book demonstrates to what extent service quality and adoption theories of consumer behavior literature explain the (repeated) usage of mobile services, and how the results differ by user segments. A-priori and a-posteriori segmentations provide detailed insights. The results indicate that it is important to consider (un)observed heterogeneity in explanatory models.
Note:
Doctoral Thesis
,
Contents: Perceived service quality – User satisfaction – M-commerce – Mobile services – Structural equation modeling – Latent class analysis.
Additional Edition:
ISBN 9783631564875
Language:
English
URL:
https://www.peterlang.com/view/product/60518?format=EPDF
