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Online Resource

The irrational consumer : applying behavioural economics to your business strategy (2016)

Trevisan, Enrico,

London, [England] ; : Routledge,

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UID:

almahu_9948326351902882

Format: 1 online resource (156 pages) : , illustrations

ISBN: 9781317026945 (e-book)

Additional Edition: Print version: Trevisan, Enrico. Irrational consumer : applying behavioural economics to your business strategy. London, [England] ; New York, New York : Routledge, 2016, c2013 ISBN 9781472413444

Language: English

Keywords: Electronic books.

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