UID:
almahu_9949386627702882
Format:
1 online resource
ISBN:
9781003141341
,
100314134X
,
9781000386264
,
1000386260
,
1000386368
,
9781000386363
Content:
"In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence and using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition, and is relevant to all types of business, from tiny businesses to globally recognized brands"--
Additional Edition:
Print version: Abraham, Joan. Creating brand cool New York, NY : Routledge, 2021. ISBN 9780367693152
Language:
English
Keywords:
Electronic books.
URL:
https://www.taylorfrancis.com/books/9781003141341
