UID:
almahu_9949568461202882
Format:
1 online resource (ix, 271 pages) :
,
illustrations
Edition:
Second edition.
ISBN:
9781003226178
,
1003226175
,
9781000908985
,
1000908984
,
9781000909029
,
1000909026
Content:
"Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship. The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking. This 2nd edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work. Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, support learning and teaching"--
Note:
Revised edition of the authors' Creativity for innovation management, 2017.
Additional Edition:
Print version: Goller, Ina. Creativity for innovation management New York, NY : Routledge, 2023 ISBN 9781032127682
Language:
English
Keywords:
Electronic books.
DOI:
10.4324/9781003226178
URL:
https://www.taylorfrancis.com/books/9781003226178
