Format:
XVI, 610 S.
,
graph. Darst.
ISBN:
0138418268
Language:
English
Subjects:
Economics
Keywords:
Internationales Marketing
;
Marketingmanagement
;
Internationales Marketing
;
Management
;
Exportmarketing
;
Fallstudiensammlung
Author information:
Keegan, Warren J. 1936-2014
Author information:
Schlegelmilch, Bodo B. 1955-