Format:
VII, 628 S.
,
zahlr. Ill.
ISBN:
3825827135
Language:
German
Subjects:
Economics
Keywords:
Hüttner, Manfred 1930-
;
Marketing
;
Internationales Marketing
;
Marktforschung
;
Festschrift
Author information:
Hüttner, Manfred 1930-
Author information:
Ahsen, Anette von 1966-