Format:
IX, 310 S.
,
Ill.
Edition:
3. ed.
ISBN:
9780470401422
Note:
Includes bibliographical references and index
Language:
English
Subjects:
Economics
,
General works
Keywords:
Markenartikel
;
Marketing
;
Markenname
;
Werbung
;
Markenimage
;
Markenpolitik
;
Marke
;
Design
;
Marke
;
Industriedesign