Format:
XXXVIII, 889 S.
,
zahlr. Ill., graph. Darst.
Edition:
1. Europ. ed.
ISBN:
9780273718567
,
0273718568
Note:
Authoried adaptation from the US ed. entitled Marketing Management, 13. ed. by Philip Kotler ...
,
Includes bibliographical references and index
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Marketingmanagement
;
Marketing
;
Management
;
Marketingmanagement
;
CD-ROM
;
Marktanalyse
;
Marketing-Mix
;
Marktforschung
;
Einführung
;
Lehrbuch
;
Konferenzschrift
;
Lehrbuch
;
Einführung
;
Lehrbuch
Author information:
Kotler, Philip 1931-
