Book
Harlow [u.a.] : Financial Times Prentice Hall
Format:
XXXV, 1020 S.
,
Ill., graph. Darst.
Edition:
5. European ed.
ISBN:
9780273711568
Note:
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Marketingmanagement
;
Einführung
;
Aufgabensammlung
;
Lehrbuch
;
Lehrbuch - Marketing
Author information:
Kotler, Philip 1931-
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