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Book

Marketing management (2010)

Kotler, Philip [Verfasser] 1931-

Harlow [u.a.] : Pearson Education / Prentice Hall

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Details

UID:

b3kat_BV036766541

Format: XXXVIII, 889 S. , zahlr. Ill., graph. Darst. , 29 cm

Edition: 1. Europ. ed., 3. print.

ISBN: 9780273718567 , 0273718568

Note: Literaturangaben

Language: English

Subjects: Economics

RVK:

QP 600

Keywords: Marketing ; Management ; Marketing ; Marketingmanagement ; Marketingmanagement ; CD-ROM ; Marktanalyse ; Marketing-Mix ; Marktforschung ; Einführung ; Lehrbuch ; Konferenzschrift

Author information: Kotler, Philip 1931-

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