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Wiesbaden : Springer Gabler

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Details

UID:

b3kat_BV040368980

Format: 1 Online-Ressource (XX, 273 S.) , 17 schw.-w. Ill., 16 schw.-w. Tab.

ISBN: 3834939390 , 9783834939401

Series Statement: Kundenmanagement & Electronic Commerce

Note: Zugl.: Münster, Univ., Diss., 2011

Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-3-8349-3939-5

Language: German

Subjects: Economics

RVK:

QP 530

RVK:

QP 611

RVK:

QP 621

Keywords: Business-to-Business-Marketing ; Außendienst ; Direktmarketing ; Hochschulschrift

DOI: 10.1007/978-3-8349-3940-1

URL: Volltext

Author information: Fredebeul-Krein, Tobias 1981-

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