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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to ... Udo Wagner (2012)

Diamantopoulos, Adamantios 1958- ; Wagner, Udo 1952- ; Bauer, András [Sonstige]

Wiesbaden : Springer Gabler

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Details

UID:

b3kat_BV040420508

Format: 630 S. , Ill., graph. Darst. , 240 mm x 168 mm, 1171 g

ISBN: 3834930601 , 9783834930606

Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-3-8349-3722-3

Language: English

Subjects: Economics

RVK:

QB 920

RVK:

QP 611

Keywords: Marketing ; Verbraucherverhalten ; Wagner, Udo 1952- ; Marketingforschung ; Marketingmanagement ; Aufsatzsammlung ; Bibliografie ; Festschrift

URL: Inhaltstext

URL: Inhaltsverzeichnis

Author information: Wagner, Udo 1952-

Author information: Diamantopoulos, Adamantios 1958-

Author information: Bauer, András

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