Format:
XV, 211 S.
,
Ill., graph. Darst.
,
24 cm
Edition:
1. Aufl.
ISBN:
9783864900235
,
3864900239
Language:
German
Subjects:
Economics
Keywords:
Online-Marketing
;
Kundenmanagement
;
Soziale Software
;
Controlling
;
Return on Investment
;
World Wide Web
;
Data Mining
;
Soziale Software
;
Kundenmanagement
;
Online-Marketing
;
Controlling
Author information:
Werner, Andreas 1967-