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Wiesbaden : Springer Gabler

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UID:

b3kat_BV041076211

Format: Online-Ressource (XII, 275 S. 167 Abb, digital)

ISBN: 9783658012595 , 9783658012601

Language: German

Subjects: Economics

RVK:

QP 650

Keywords: Soziale Software ; Electronic Commerce ; Verbraucherverhalten ; Markenpolitik ; Dienstleistungsangebot

DOI: 10.1007/978-3-658-01260-1

URL: Volltext

URL: Inhaltsverzeichnis

URL: Abstract

URL: lizenzpflichtig

URL: Volltext

URL: Cover

URL: Inhaltsverzeichnis

URL: Inhaltstext

Author information: Kreutzer, Ralf T. 1958-

Author information: Land, Karl-Heinz

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