Format:
1 Online-Ressource (265 Seiten)
Edition:
1st ed
ISBN:
9780228012160
Content:
From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating "Britishness."
Note:
Cover -- SELLING BRITISHNESS -- Title -- Copyright -- Contents -- Figures -- Acknowledgements -- Introduction -- 1 The New Empire Marketing: Dominion Organisations in the Metropolis -- 2 Trading on Sentiment? Dominion Campaigns, Emotion and the Cultural Economy of Empire Trade -- 3 'All-British' Lands: Advertising and the Construction of Commodity Britishness -- 4 'British to the Core': Trade Films, the Metropolis, and Dominion Identity -- 5 Bringing Another Empire Alive? The Dominions and the Empire Marketing Board -- 6 'Another Empire Link': Advertising and Britishness in the Dominions -- Conclusion: The End of Selling Britishness? -- Notes -- Bibliography -- Index
Additional Edition:
Erscheint auch als Druck-Ausgabe Barnes, Felicity Selling Britishness Montreal : McGill-Queen's University Press,c2022 ISBN 9780228010562
Language:
English
