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Kuß, Alfred 1947- ; Tomczak, Torsten 1959- ; Reinecke, Sven 1967-

Wiesbaden :Gabler,

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UID:

edoccha_BV035198789

Format: 1 Online-Ressource (X, 328 S.) : , graph. Darst.

Edition: 5., vollst. überarb. Aufl.

ISBN: 978-3-8349-0355-6 , 978-3-8349-9770-8

Series Statement: Lehrbuch

Language: German

Subjects: Economics

RVK:

QP 600

RVK:

QP 612

Keywords: Marketingstrategie ; Marketing ; Strategisches Management ; Unternehmensplanung ; Marketing ; Marketingkonzept ; Lehrbuch

DOI: 10.1007/978-3-8349-9770-8

URL: Volltext

Author information: Reinecke, Sven 1967-

Author information: Tomczak, Torsten 1959-

Author information: Kuß, Alfred 1947-

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