Format:
Online-Ressource (XII, 525 S, digital).
ISBN:
978-3-658-00426-2
,
978-3-658-00427-9
Language:
German
Keywords:
Markenpolitik
;
Konferenzschrift
DOI:
10.1007/978-3-658-00427-9
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026052562&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026052562&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Author information:
Baumgarth, Carsten 1968-
Author information:
Boltz, Dirk-Mario 1963-
