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  • 1
    Online Resource
    Online Resource
    Berlin ;Boston :De Gruyter,
    UID:
    edocfu_9958354054202883
    Format: 1 online resource (316p.)
    ISBN: 9783110292503
    Content: In the 13 essays of this volume, Tübingen professor of Rhetoric Joachim Knape develops a series of approaches to a modern theory of rhetoric. In doing so, rhetoric is considered both a cultural and a communicative phenomenon. While classical rhetoric concentrated on the communicative fields of politics and law, modern research in rhetoric has expanded its perspective, and has turned towards the areas of cultural life, media, and the arts. This volume sheds light on the theoretical and methodological aspects of a new rhetoric designed to incorporate these fields of interest.
    Note: Frontmatter -- , Contents -- , Modern Rhetoric. An Introduction -- , General Rhetoric -- , Dialog -- , Rhetoric of Verbal Texts -- , Intersemiotic Rhetoric -- , Media Rhetoric -- , Bibliography -- , Index , In English.
    Additional Edition: ISBN 978-3-11-029245-9
    Language: English
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