Format:
1 Online-Ressource (266 pages)
ISBN:
9780813345567
Series Statement:
Transforming American Politics
Content:
A unique empirical and theoretical analysis of political consultants and how they achieve electoral success for their candidates
Content:
Cover -- Title Page -- Copyright -- Contents -- Introduction -- 1. The Candidate -- 2. The Message -- 3. The Issues -- 4. The Negative Ad -- 5. The Internet Campaign -- 6. Conclusion -- 7. Appendix -- Acknowledgments -- Notes -- Bibliography -- Index
Additional Edition:
ISBN 9780813344881
Additional Edition:
Erscheint auch als Druck-Ausgabe Johnson, Jason Political Consultants and Campaigns : One Day to Sell Boulder : Westview Press,c2011 ISBN 9780813344881
Language:
English
