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  • 1
    UID:
    gbv_1694769844
    Format: 1 Online-Ressource (xiv, 194 p)
    Edition: London Bloomsbury Publishing 2014 Electronic reproduction; Available via World Wide Web
    Edition: Also issued in print
    ISBN: 9781780932798
    Content: "There has recently been an explosion of interest around the application of mobile communication technologies to support health initiatives in developing countries (mHealth). As a result, there is a need to promote and share rigorous research for better informed policy, programming, and investment. There are, however, few platforms for the exchange of information and proven practice between practitioners and researchers. The subtopic of prevention, well-being, and health promotion within mHealth is particularly ripe for deeper exploration. While many reports tout the potential of mobiles to influence behaviour change for health, there is limited knowledge about what works (and what does not work), and about how to evaluate current and future programs. This is a focused edited volume with contributions from leading researchers and practitioners to identify best practices in using mobile technologies to promote healthy behaviours (and reduce unhealthy ones) in resource-constrained settings with a special focus on developing countries. This topic is inherently interdisciplinary. Though the opportunities to leverage mobile phones for health are new, the challenges confronting researchers and practitioners are well-established and theoretically complex, with roots in decades of work on mediated behaviour change campaigns and theories."--Bloomsbury Publishing
    Note: Includes bibliographical references and index , Also issued in print. , Electronic reproduction; Available via World Wide Web , Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
    Additional Edition: ISBN 9781780932804
    Additional Edition: ISBN 9781780932811
    Additional Edition: ISBN 9781780932293
    Additional Edition: Erscheint auch als Paperback version ISBN 9781780932293
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 9781780932811
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 9781780932804
    Language: English
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