Format:
1 online resource
ISBN:
9781315104072
,
9781351596992
Series Statement:
China perspectives series
Uniform Title:
Fu hao Zhongguo
Content:
Symbolization and symbolic communication are everywhere around us -- Socialization of symbols: evolution of the relationship between the signifier and the signified -- How connotation and metalanguage construct and disseminate meaning -- The nature of connotateurs: the mode of leveraging communication -- Correspondence between connotation and metaphor and between metalanguage and metonymy -- The sign's mechanisms of producing and communicating mythologies -- The media's mechanism of producing opinion by means of symbols -- The richness of signifiers: the mode of selective communication -- Isology: the mode of hegemony-oriented manipulative -- Communication -- Conclusion.
Additional Edition:
ISBN 9781138099524
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781138099524
Language:
English
Keywords:
Electronic books
DOI:
10.4324/9781315104072
