Format:
1 online resource (213 p.)
ISBN:
9781000567151
,
100056715X
,
9781003223313
,
1003223311
,
9781000567175
,
1000567176
Content:
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- About the Author -- Introduction: Why Did I Write the Book? -- Part I Setting the Stage -- Chapter 1 What Are the Shared Beliefs of Brand Driven Companies? -- Chapter 2 What Will Help the Reader Have a Successful Experience with This Book? -- Chapter 3 Where Did the Success Model Come from? -- Part II Brand Building Process -- Chapter 4 What Is the Success Model and Why Is It Valid?: The Success Model -- Chapter 5 What Is the Method that Brings the Success Model to Life?
Language:
English
DOI:
10.4324/9781003223313
