Format:
1 online resource (192 pages)
ISBN:
9781003148388
,
1003148387
,
9781000532692
,
1000532690
,
9781000532746
,
1000532747
Content:
AcknowledgmentsAbout the AuthorCHAPTER 1: Understanding the CRMCHAPTER 2: The value for the organisationCHAPTER 3: Sales Process managementCHAPTER 4: Leads GenerationCHAPTER 5: Helping people (Customer Service)CHAPTER 6: Data ArchitectureCHAPTER 7: Reporting and forecastingCHAPTER 8: Implementing a CRMCHAPTER 9: How to select a CRM platform
Additional Edition:
ISBN 9780367708894
Additional Edition:
ISBN 9780367708863
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780367708894
Language:
English
DOI:
10.4324/9781003148388
