Format:
1 online resource (xii, 203 pages)
ISBN:
9781315553795
,
9781317018681
,
9781317018698
Content:
pt. I. Cognition theories -- pt. II. On the development of personality via perception and on through to memory -- pt. III. Motivation and emotion -- pt. IV. Power, control, and exchange -- pt. V. The layperson as psychologist, and the search for insight -- pt. VI. Case studies in market psychology.
Additional Edition:
ISBN 9780566089039
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780566089039
Language:
English
DOI:
10.4324/9781315553795
