Format:
XVIII, 670 S.
,
Ill., graph. Darst., Kt.
,
24 cm
Edition:
5. ed.
ISBN:
0256214387
,
0071144684
Series Statement:
The Irwin series in marketing
Note:
Literaturangaben
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Strategisches Management
;
Marketing
;
Strategisches Management