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  • 1
    Online Resource
    Online Resource
    Hoboken : Taylor and Francis
    UID:
    gbv_780921380
    Format: Online-Ressource (140 p)
    ISBN: 9780415099851
    Series Statement: Heritage: Care-Preservation-Management
    Content: As cultural tourism increases the management of heritage sites becomes more complex. This book examines these crucial management issues from a marketing approach, to identify the needs of all concerned
    Note: Description based upon print version of record , Cover; Managing Quality Cultural Tourism; Copyright; Contents; Preface; Acknowledgements; About the book for teaching purposes; Part 1 Introduction; 1.1 The situation of cultural tourism; Part 2 Components; 2.1 The user; 2.2 The presenter; 2.3 The item; Part 3 Objectives; 3.1 Attracting; 3.2 Detracting; 3.3 Educating and informing; 3.4 Entertaining; 3.5 Commercializing; Part 4 Conclusion; 4.1 Cultural tourism now and for the future; Glossary; Notes; Select bibliography; Index
    Additional Edition: ISBN 9780203424230
    Additional Edition: ISBN 9780415099851
    Additional Edition: Erscheint auch als Druck-Ausgabe Managing Quality Cultural Tourism
    Language: English
    Keywords: Electronic books ; Electronic books
    URL: Volltext  (lizenzpflichtig)
    URL: FULL  ((OIS Credentials Required))
    Library Location Call Number Volume/Issue/Year Availability
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